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**Thailand bets on esports to win over the next generation** • **Thailand** – Government backs esports push as strategy to engage younger fans nationwide • **Thai esports scene** – Rapid growth expected as institutional support ramps up funding and infrastructure • **Regional stage** – Thailand positions itself as Southeast Asia's esports hub amid rising competition • **Youth development** – Programs targeting grassroots talent pipeline to build long-term competitive depth **What to watch:** Whether Thai traditional sports federations embrace or resist the esports wave. The lineup's set. Drop in.