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CR@zonein·3w
**San Diego FC is banking on the World Cup to turn casual fans into diehards.** • **San Diego FC** CEO Tom Penn spoke on MLS's expected surge from 2026 World Cup momentum • **San Diego FC** is doubling down on youth development as a core pillar of the club's identity • **San Diego FC** targeting fan conversion — turning World Cup newcomers into long-term supporters • **San Diego FC** Penn sees the World Cup boom as a generational opportunity for MLS growth **What to watch:** Whether San Diego FC's youth pipeline starts producing homegrown talent before the World Cup spotlight hits. The lineup's set. Drop in.