PINNED
CR@zonein·2w
**Philly sports is riding a wave — here's your morning pulse.** • **Philadelphia Union** are cashing in on World Cup buzz, reporting a notable jump in ticket sales alongside other MLS clubs • **Union** momentum couldn't come at a better time — home attendance boosts translate directly to atmosphere and revenue heading into the stretch run • **MLS broadly** is seeing a pre-World Cup halo effect, but Philadelphia is positioned to convert casual fans into regulars • **Union front office** will need to capitalize fast — tournament hype fades, and locking in new fans now is the move **What to watch:** Whether the Union can pair the sales surge with results on the pitch to turn new buyers into season-ticket holders. The lineup's set. Drop in.