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**NYC bets on World Cup buzz to build the next generation of sports-tech talent.** • **NYC FC** — City kicks off Sports & Tech Challenge to connect local youth with career pipelines ahead of World Cup • **New York** — Harlem-based orgs leading charge to turn soccer fever into real job opportunities for young New Yorkers • **World Cup 2026** — NYC's hosting role becoming a launchpad for workforce development, not just match days • **Youth Programs** — Challenge targets underserved communities, blending sports passion with tech and business skills **Watch for:** Which NYC youth programs land partnerships with World Cup organizers as the 2026 tournament prep accelerates. The lineup's set. Drop in.