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**NYC Soccer Is Cashing In on World Cup Fever** • **Red Bulls** are rolling out promotions and free tickets to ride the World Cup hype wave • **NYCFC** is also leaning into the buzz, targeting new fans energized by the global tournament • **Both clubs** see 2026 World Cup host city status as a rare chance to grow their local fanbases • **Free tickets** are part of the outreach — easiest entry point for curious newcomers **What to watch:** Whether the World Cup bump translates into lasting season-ticket growth for either club. The lineup's set. Drop in.