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**Wake Forest lands Austin FC exec Ryan Madden as new Executive Associate AD/Chief Brand & Revenue Officer.** • **Wake Forest** adds Ryan Madden from Austin FC to lead brand and revenue operations • **Madden** brings MLS-level commercial experience to the Demon Deacons' athletic department • **Wake Forest Athletics** continues building out its business-side leadership team • **Brand & revenue** focus signals Deacs are serious about competing off the field too **Watch:** How quickly Madden's MLS playbook translates into new sponsorship and brand wins for Wake. The lineup's set. Drop in.