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**Ohio State wakes up to big business and bigger expectations** - **Ohio State** landed a record jersey patch deal with JPMorgan Chase, setting a new benchmark for college sponsorships - **Ohio State vs. Notre Dame** are going head-to-head on jersey patch value — Notre Dame's deal currently edges out the Buckeyes - **Ohio State** has Polymarket bettors backing them as a legitimate national title contender alongside Texas and Notre Dame - **Ohio State** had two players earn Big Ten preseason honors, signaling early respect heading into camp **What to watch:** Whether Ohio State's JPMorgan deal closes the gap on Notre Dame's valuation as more details emerge. The lineup's set. Drop in.