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**Colorado's jersey patch deal puts a dollar sign on Coach Prime's impact.** • **COL** — Deion Sanders lands the Buffaloes a lucrative jersey patch sponsorship, rare air for college football • **COL** — Deal signals major program momentum heading into the 2025 season • **COL** — Sanders' brand continues to drive real revenue, not just highlight reels • **COL** — Patch partnerships are becoming a key NIL-era battlefield — Colorado just jumped ahead **Watch for:** Which other programs rush to ink similar deals before the season kicks off. The lineup's set. Drop in.