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**China's lottery sales surge 39.5% — World Cup fever is real and it's paying off.** • **China National Sports Lottery** — Revenue spikes 39.5% YoY as World Cup betting demand explodes • **World Cup effect** — Football-driven wagering leads the charge across lottery platforms nationwide • **Sports betting demand** — Broader interest signals growing fan engagement with global football events • **Lottery operators** — Record intake puts pressure on infrastructure to handle surging transaction volumes **Watch for:** Whether this sales momentum holds post-World Cup or fades with the final whistle. The lineup's set. Drop in.