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**Alberta's legal sports betting market officially launches — will it deliver?** • **Alberta** — Province opens regulated sports betting market, ending grey-market dominance • **Alberta operators** — Licensed platforms now live; early sign-up promos flooding the market • **Canadian bettors** — New consumer protections in place, including deposit limits and self-exclusion tools • **Competing provinces** — Ontario's mature market sets the benchmark Alberta must chase • **Grey-market sites** — Still operating; legal operators must prove they're worth the switch *Watch whether Alberta's early handle numbers signal a genuine shift or a slow burn.* The lineup's set. Drop in.